nxski wrote:Let me step-in before this becomes hostile...
I believe what Yokohama is trying to state is that we've chosen vehicles which cost more to maintain because we like them and do not mind spending a little bit more in maintenance so as to have the vehicle we want. There are alternatives out there that are less functional, but would also cost less in the long-run. Yokohama's opinion is that paper filters are such a minor expense that the savings are not enough of a reason to sway a person towards K&N if one fears having a filter that clogs more easily and may not filter as well.
I love my K&N and find that I clean it roughly as often as I would have replaced my paper filter (meaning both seem to be filtering equally well). The difference is that dust seems to stick to one specific area of the filter since the oil seems to attract dust. Knowing this, I just make sure to rotate my filter every once in a while. In the long run I can save some money, and not have to go to the hassle of buying new filters on an on-going basis. It's not much, but it adds up. When I fist put it in, it seemed like I had more power, but having switched back and forth since, I'm not so sure anymore.
...ok, I need to clean or "filter"

this post before the original context is totally lost. As stated at the top of the post, I installed a snorkel...this changes things a bit. I installed the snorkel because of continuous clogging of the OE filters. (I tend to do most of my offroading in the Okanagan) At $22-27 each, this became too expensive, and way too inconvienient for my taste.
I found an industrial "clone" cotton/oil copy for a little over 50.00. Do I believe a cotton/oil filter is as protective as paper?? No, I personally do not. Do I think it needs to be in this case?..no I don't. So I have accepted a slightly lesser filtration ability for an increase in air flow and reusability. I don't find it needs a lot more maintenance than the paper it replaced, but its an unfair comparison as I went with a snorkle at the same time. Therfore I guess Im stating....If you off-road and are going through too many air filters, then perhaps a snorkle or bridge seal to your air canister (closing the debris opening) might be the best performance option than just the concentrating on the filter itself.